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Mathew Growden

Mathew Growden (aka Growdy) is a dot-com refugee with over 30 years of digital experience in consumer e-commerce (Indigo Books, SHOP.CA), telco (WIND Mobile), media and automotive (Google). For nearly a decade he worked in the Google Canada Automotive Team, collaborating with OEMs, Auto Groups and Dealers to make the best possible use of research, insights, digital media and digital tools to sell more cars. Now working as an independent consultant, Mathew continues his work to help the automotive industry elevate their digital experiences. Frequently called upon as a keynote speaker at several industry events (Western Canada Dealer Summit, ACE, CADEX, etc), Mathew relishes the opportunity to share his unique perspective on the automotive industry and innovation.

Artificial Intelligence

A Recipe For Disaster (For Recipes)

Dec 19, 2025

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9 min read

A Recipe For Disaster (For Recipes)

Eat at your own risk.

Mathew Growden
Mathew Growden

Artificial Intelligence

The Most Terrible Time

Dec 12, 2025

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6 min read

The Most Terrible Time

Maybe we’re not ready for AI-generated ads. At the same time, other AI-generated content is going unnoticed.

Mathew Growden
Mathew Growden

Artificial Intelligence

Florida’s War On Pythons

Dec 5, 2025

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7 min read

Florida’s War On Pythons

Computer vision in robot rabbits helps Florida address its python problem

Mathew Growden
Mathew Growden

Artificial Intelligence

Ostriches In Australia

Nov 28, 2025

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7 min read

Ostriches In Australia

Suck on that, Mr Kennedy!

Mathew Growden
Mathew Growden

Artificial Intelligence

Data Centres In Space

Nov 21, 2025

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8 min read

Data Centres In Space

What could go wrong?

Mathew Growden
Mathew Growden

Artificial Intelligence

Change Kinda F#$king Sucks

Nov 7, 2025

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7 min read

Change Kinda F#$king Sucks

Unless you like change, then it could be f#$king awesome.

Mathew Growden
Mathew Growden

Artificial Intelligence

Getting Sloppy

Oct 24, 2025

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7 min read

Getting Sloppy

Slop is as slop does.

Mathew Growden
Mathew Growden

Artificial Intelligence

Speed Is The Problem And The Solution

Oct 10, 2025

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7 min read

Speed Is The Problem And The Solution

Geoffrey Hinton believes we need to train AI to be more like our mothers.

Mathew Growden
Mathew Growden

Artificial Intelligence

Fire Burn And AI Bubble

Oct 3, 2025

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7 min read

Fire Burn And AI Bubble

AI investment levels are kinda nuts. Will it pay off in time to cover the cost?

Mathew Growden
Mathew Growden

Artificial Intelligence

Browser Wars: All Over Again, For The Very First Time, Always

Sep 5, 2025

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9 min read

Browser Wars: All Over Again, For The Very First Time, Always

AI will know you by your trail of clicks.

Mathew Growden
Mathew Growden

Artificial Intelligence

The Two Thousand

Aug 29, 2025

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7 min read

The Two Thousand

The AI arms race isn’t over silicon, it’s over people.

Mathew Growden
Mathew Growden

Artificial Intelligence

All Your Terawatts Are Belong To Us

Aug 22, 2025

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8 min read

All Your Terawatts Are Belong To Us

Welcome to internet’s AI hyper-consumption era.

Mathew Growden
Mathew Growden

Artificial Intelligence

GPT-5 Is Not Alive

Aug 15, 2025

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8 min read

GPT-5 Is Not Alive

AI keeps getting better. But better AI isn’t what most of the world actually needs.

Mathew Growden
Mathew Growden

Artificial Intelligence

Has Copyright Gone Wrong?

Aug 8, 2025

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10 min read

Has Copyright Gone Wrong?

The music industry has been able to manage payments to copyright owners for decades. AI companies claim that managing copyright ownership is too complicated to execute. That sounds like a load of crap to me.

Mathew Growden
Mathew Growden

Artificial Intelligence

Velvet Sundown, You Better Take Care

Aug 1, 2025

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6 min read

Velvet Sundown, You Better Take Care

AI-generated music is already filling YouTube and Spotify with slop. Do listeners care?

Mathew Growden
Mathew Growden

Artificial Intelligence

Will Artificial Intelligence Take Your Job?

Jul 25, 2025

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6 min read

Will Artificial Intelligence Take Your Job?

Spoiler alert: If you spend most of your workdays sitting in front of a computer and find yourself Googling this question, then yes, AI will likely take your job.

Mathew Growden
Mathew Growden
Flip The Tortoise

Flip The Tortoise

Flip The Tortoise is a newsletter about AI in culture, creative and advertising.


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