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Flip The Tortoise

Flip The Tortoise is a newsletter about AI in culture, creative and advertising.

Written by

Mathew Growden

Archive

Artificial Intelligence

Today, I’m Overwhelmed

Mar 13, 2026

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7 min read

Today, I’m Overwhelmed

I actually don’t know where to start.

Mathew Growden
Mathew Growden

Artificial Intelligence

Operation Epic Prompting

Mar 6, 2026

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10 min read

Operation Epic Prompting

What prompt does one use to start a war?

Mathew Growden
Mathew Growden

Artificial Intelligence

Common Business-Oriented Language

Feb 27, 2026

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7 min read

Common Business-Oriented Language

COBOL runs huge swaths of the world's finance, military and transportation systems and each year fewer and fewer people know how to code it.

Mathew Growden
Mathew Growden

Artificial Intelligence

Jeffrey Epstein, SEO Expert?

Feb 20, 2026

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8 min read

Jeffrey Epstein, SEO Expert?

This post isn't for everyone. We now live in a post-Epstein world where we are left to our own devices to unearth the truth, crowdsourcing research and using non-DOJ tools to understand who knew what when.

Mathew Growden
Mathew Growden

Artificial Intelligence

Crustafarianism

Feb 6, 2026

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6 min read

Crustafarianism

AI Agents are finding their religion

Mathew Growden
Mathew Growden

Artificial Intelligence

Too Far Too Fast

Jan 30, 2026

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6 min read

Too Far Too Fast

Jamie Dimon, CEO of the world’s largest bank, is optimistic and concerned about JPMorgan Chase’s AI rollout.

Mathew Growden
Mathew Growden

Artificial Intelligence

Artificial Intelligence Is Poised To Help Create And Systemically Destroy The News

Jan 16, 2026

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7 min read

Artificial Intelligence Is Poised To Help Create And Systemically Destroy The News

AI overviews reduce traffic to news sites while also writing their own inaccurate version of events.

Mathew Growden
Mathew Growden

Artificial Intelligence

More Things We Don’t Need

Jan 9, 2026

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7 min read

More Things We Don’t Need

CES 2026 included a lot of impressive and fascinating new tech, most of which you don't need

Mathew Growden
Mathew Growden

Artificial Intelligence

Infinite Synthetic Content

Jan 2, 2026

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6 min read

Infinite Synthetic Content

"Authenticity is becoming infinitely reproducible."

Mathew Growden
Mathew Growden
Flip The Tortoise

Flip The Tortoise

Flip The Tortoise is a newsletter about AI in culture, creative and advertising.

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